What if we say that on average, you consume a credit card worth plastic every week?

Unimaginable! Isn’t it? 
But it is the harsh truth.

What’s even worse? 
It all comes from our daily habits. Our consumption choices, be it eatables or clothing.

But how did it begin? How does it affect us? How in today’s era are we working towards it?

Let’s unveil the threads one by one.


Call it science, yet we want our readers to be very clear of the basics. 

They are small (micro) pieces of plastics, precisely less than 5 millimeters or 0.5 centimeters, at times even smaller in diameter than some pearls used in making jewelry. 

Wondering about their origin, since it’s plastic, it can arise from anything made from synthetic material. For instance, the plastic water bottles that you throw around, due to environmental factors they break down into tiny microplastics. The synthetic fibers shed microfibers (mini plastics pieces) that never decompose, giving rise to microplastics.

So basically, synthetics produce plastics that break down into tiny forms creating major havoc


Microplastic seems to be tiny. Sometimes visible, sometimes not. But they affect our lives.

A simple example, when we wash the clothes, they shed microfibers that are so tiny that even the water treatment plants cannot filter them. So they end up in rivers, lakes, oceans, sands, beaches, every possible place you can imagine. 
Naturally, when they reach the water bodies, they also transfer to the bellies of aquatic animals and ultimately in our bodies. 

Imagine the number of plastics we are intaking. 
Imagine the amount of immunity degrading. 
Imagine the amount of environmental havoc creating.
That’s how it is affecting not just us but our Earth too.


We believe in the power of Nature. So time and again, we go back to her.

For us, it begins with choosing earthly fabrics like Tencel that are durable & don’t shed microfibers, natural dyes extracted from pomegranate seeds that don’t harm marine life & ethical processes that make our planet happy. We choose what comes from Earth and safely goes back to the Earth.

It is initiatives & choices at micro levels that create a macro impact. For fashion houses like us, it begins with taking a conscious step by working on sustainable clothing & for you, dear reader, it starts by choosing what goes in your wardrobe and onto your skin. 

But remember, whatever you choose, it should always be 
Safe for the Planet
Safe for the Ocean
Safe for Us.